翻譯自 Inbound Marketing Methodology Step 4: Delight Your Customers by ELYSE FLYNN MEYER
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還不知道集客式行銷嗎？快來看！CP值超高行銷法！集客式行銷是什麼？4 個階段告訴你
就像你所知道的，集客式行銷和集客式銷售就是在闡述提供優質的內容給你的潛在顧客跟真實顧客們的概念。有人跟你簽約了，或者是購買你的產品了，但那並不代表你可以就這樣放他走，否則你真的是放棄掉了一個大好機會！操作集客式行銷的公司將會繼續去跟他們做互動，讓他們可以購買更多你的產品服務，甚至是將他們從一般的顧客培養成對你的企業和產品熱愛的快樂顧客(Happy Customer)。所以你能怎麼做呢？
我發現這是在這四個集客式行銷的階段裡面，很常被遺漏掉的部分。不過即使他已經和你簽約了，跟你的顧客持續連繫感情卻是絕對不能漏掉的部分。集客式行銷就是要你提供優質的內容給所有關注你的人，不管他們是訪客、潛在顧客還是現有的顧客。操作集客式行銷的公司此時就會持續讓顧客可以跟他們做互動，並且取悅他們的顧客以讓滿意度提升，如此一來才能在有朝一日讓他們再次購買你的產品或是使用你的服務。這裡提供給你一點可以取悅你的顧客的方法，像是提供給針對顧客特性所設計出的電子報、滿意度調查、能幫助使用者體驗提升的集客式行銷的服務小工具，甚至是一個專門給他們看的部落格。
我們在這裡也給你一點取悅顧客的方法，讓你能夠做參考
集客式行銷的技巧涵蓋了這些步驟和那些藉由增加你的網站訪客、潛在顧客、實際顧客和快樂顧客以讓你的數位行銷可以達到最大成效的工具。集客式行銷讓操作行銷的人可以在吸引訪客、轉換潛在顧客、鎖定顧客和取悅顧客上變得更得心應手。
你需要去記住的就是做集客式行銷不是一次性的事務，它並不是讓你操作過一次然後你就可以放牛吃草的東西。而是你應該要在得到更多數據，或者是得到新的行銷工具的過程中，不斷地調整你的行銷策略，你的品牌也才能不斷地演化和進步。現在就是你可以開始根據你的顧客特性，並且在對的時間和地方，著手去製造並傳遞優質的內容給他們的時候了！
看完了集客式行銷4步驟，你有沒有更清楚了呢？如果想瞭解更多，也歡迎跟我們聯絡哦！
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